လူမႈကြန္ယက္မ်ားေပၚတြင္ ဓာတ္ပံုတင္မယ္ဆုိရင္ သိထားရမယ့္ အတိုင္းအထြာမ်ား

A Picture is Worth a Thousand Words” အဂၤလိပ္ ဆုိရိုးစကားတစ္ခုရွိပါတယ္။ ဆုိလုိတာကေတာ့ ဓာတ္ပံုတစ္ပံုဟာ စကားလုံး တစ္ေထာင္ထက္ ပိုမိုအဓိပၸါယ္ရွိတယ္လုိ႔ပဲ ျဖစ္ပါတယ္။

ဒါေၾကာင့္လည္း သင့္ရဲ႕ Brand အေနနဲ႔ Professional ဆန္ျပီး ေသသပ္လွပတဲ့ လူမႈကြန္ယက္တစ္ခုကို ပိုင္ဆုိင္လိုတယ္ ဆုိရင္ေတာ့ Profile Photo ေတြ၊ Cover Photo ေတြနဲ႔ ယုတ္စြအဆုံး Post တင္တဲ့အခါ အသံုးျပဳတဲ့ ဓာတ္ပံုမ်ားပါမက်န္ တိက်မွန္ကန္တဲ့ အတိုင္းအထြာမ်ား သံုးစြဲဖုိ႔ လိုအပ္ပါလိမ့္မယ္။

ေအာက္မွ ေဖာ္ျပထားတာကေတာ့ ျမန္မာႏိုင္ငံမွာ လူသံုးအမ်ားဆုံး လူမႈကြန္ယက္ ၂ ခု ျဖစ္တဲ့ Facebook နဲ႔ Instagram တုိ႔မွာ အသံုးျပဳတဲ့ ဓာတ္ပံုမ်ားနဲ႔ သက္ဆုိင္တဲ့ အတိုင္းအထြာမ်ားပဲ ျဖစ္ပါတယ္။

Facebook

သင့္အေနနဲ႔ ေခါင္းထဲမွာ စြဲျမဲစြာ မွတ္သားထားရမွာကေတာ့ သင့္ Brand စာမ်က္ႏွာမွာ တင္ထားတဲ့ ဓာတ္ပံုမ်ားရဲ႕ အတိုင္းအထြာနဲ႔ သင့္ရဲ႕ Customer မ်ားက ယင္းတုိ႔ရဲ႕ Newsfeed ေပၚမွာ ျမင္ရတဲ့ အတိုင္းအထြာ အခ်ိဳးအစားက မတူဘူးဆုိတဲ့ အခ်က္ပါပဲ။

ဒါေၾကာင့္မို႔လုိ႔ Page ေပၚမွာ ဓာတ္ပံုတင္မယ္ဆုိရင္ သင့္ရဲ႕ Customer ကို ဘယ္လုိေနရာမွာ အဓိကထားျပီး ျမင္ေတြ႔ေစခ်င္လည္းေပၚ မူတည္ျပီး ဓာတ္ပံုအရြယ္အစားကို ျပင္ဆင္ေပးရပါလိမ့္မယ္။

သိထားသင့္တဲ့ ဓာတ္ပံု အတိုင္းအထြာမ်ားကေတာ့ -

Profile Photo – 180 x 180 pixels

Cover Photo – 820 x 312 pixels (Desktop)

Cover Photo – 640 x 360 pixels (Mobile)

Event Cover Photo – 1920 x 1080 pixels

Newsfeed Photo – 470 x 174 pixels

Photo Post – 1200 x 630 pixels (ဓါတ္ပံုတင္ျခင္း)

ပံုထြက္အေကာင္းဆုံး ျဖစ္ေစဖုိ႔ ဓာတ္ပံုမ်ားရဲ႕ Format ကို sRGB JPG အေနနဲ႔ ဖန္တီးေပးဖုိ႔ လိုအပ္ျပီး ပံုရဲ႕ အရြယ္အစားဟာ 100 KB ထက္ မမ်ားဖုိ႔ လုိအပ္ပါတယ္။ Logo တုိ႔ Text စာသားတုိ႔ ပါဝင္တဲ့ ပံုမ်ားျဖစ္တယ္ ဆုိရင္ေတာ့ Format ကို PNG အျဖစ္ ဖန္တီးေပးျခင္းဟာ အေကာင္းဆုံးပါပဲ။

Facebook ေပၚမွာ Post လုပ္မယ့္ ဓါတ္ပံုတစ္ပံုဟာ အထက္မွာ ေဖာ္ျပထားတဲ့အတိုင္း 1200 x 630 pixels ျဖစ္မယ္ဆုိရင္ အေကာင္းဆုံးပါပဲ။ ပံုတစ္ပံုကို Post လုပ္လိုက္ျပီဆုိရင္ သင့္ရဲ႕ Timeline ေပၚမွာ ေပၚလာမွာ ျဖစ္သလုိ႔ သင့္ Brand ကို Follow (သို႔) Like လုပ္ထားတဲ့ Customer မ်ားရဲ႕ Newsfeed ေပၚမွာလည္း ေပၚလာမွာ ျဖစ္ပါတယ္။

Facebook ရဲ႕ ရႈပ္ေထြးလွတဲ့ လုပ္ေဆာင္ခ်က္ Algorithm အရ သင့္တင္လုိက္တဲ့ ဓါတ္ပံုတစ္ပံု (သို႔) Post တစ္ခုဟာ သင္ Brand စာမ်က္ႏွာနဲ႔ ထိေတြ႔ဆက္ဆံမႈအရွိဆုံး Customer မ်ားရဲ႕ Newsfeed ထဲမွာ အရင္ဆုံး ေပၚလာမွာျဖစ္ျပီး က်န္သူမ်ားအတြက္ကေတာ့ အဆုိပါ ဓါတ္ပံုရဲ႕ ေက်ာ္ၾကားမႈအေပၚ မူတည္ျပီးေတာ့ ဆက္လက္ျပန္႔ႏံွ႔သြားမွာ ျဖစ္ပါတယ္။

 

Instagram

Instagram ကေတာ့ ဓါတ္ပံုအသားေပး လူမႈကြန္ယက္ျဖစ္တာေၾကာင့္ သင့္အသံုးျပဳမယ့္ ဓာတ္ပံုတစ္ပံုကို အေကာင္းဆုံး အေနအထား ရရွိေအာင္ ၾကိဳတင္ျပင္ဆင္ထားဖုိ႔ အေရးၾကီးပါတယ္။ Instagram အတြက္ သိထားသင့္တဲ့ အတိုင္းအထြာမ်ားကေတာ့ -

Profile Photo – 110 x 110 pixels (အဝိုင္းအတြင္း ေပၚလာမည့္ျဖစ္တာေၾကာင့္ သင့္ဓာတ္ပံုကို 1:1 အခ်ိဳးရွိေစဖုိ႔ မေမ့ပါနဲ႔)

Photo Post – 1080 x 1080 pixels

ဒီေနရာမွာ သိထားသင့္တဲ့ အခ်က္ကေတာ့ တင္မယ့္ ဓါတ္ပံုကို ကြာလတီေကာင္းေအာင္ အနည္းဆုံး 1080 x 1080 pixels ပံုထြက္ႏႈန္းနဲ႔ တင္တာျဖစ္ေပမယ္ Istagram က Feed ထဲမွာ ျမင္ရတဲ့အခါမွာေတာ့ 510 x 510 pixels သာ ရွိပါလိမ့္မယ္။ သင့္ရဲ႕ Page ေပၚမွာ တန္းစီျပီျပသထားတဲ့ Thumbnail ေလးေတြရဲ႕ အရြယ္အစားကေတာ့ 161 x 161 pixels ရွိပါတယ္။

 

လူမႈကြန္ယက္စာမ်က္ႏွာကို Customer Service ေပးတဲ့ Channel တစ္ခုအေနနဲ႔ အသံုးျပဳမယ္ဆုိရင္ သိထားသင့္တဲ့ အခ်က္မ်ား

လူမႈကြန္ယက္ သံုးစြဲမႈဆိုင္ရာ ကိန္းဂဏာန္းမ်ား

Facebook, Instagram နဲ႔ Twitter စတဲ့ လူမႈကြန္ယက္ စာမ်က္ႏွာမ်ားဟာ လူတစ္ဦးႏွင့္ အျခားသူတစ္ဦး (သုိ႔ တစ္စံုတစ္ခု) ခ်ိတ္ဆက္ႏိုင္ဖုိ႔အတြက္ ကမာၻေပၚမွာ လႊမ္းမုိးမႈအရွိဆုံး ဆက္သြယ္မႈပံုစံမ်ား အျဖစ္သို႔ လွ်င္ျမန္စြာ ေျပာင္းလဲေရာက္ရွိ လာခဲ့ျပီ ျဖစ္ပါတယ္။

လြန္ခဲ့တဲ့ ႏွစ္အနည္းငယ္ခန္႔က စတင္ခဲ့တဲ့ လူမႈကြန္ယက္ စာမ်က္ႏွာမ်ားရဲ႕ က်ယ္ျပန္႔လႊမ္းမိုးလာမွႈဟာ အံ့အားသင့္ဖြယ္ရာ ေကာင္းလွသလို အရွိန္ေလ်ာ့က်သြားဖုိ႔လည္း မရွိေသးပါဘူး။ လူမႈကြန္ယက္ေတြကို စီးပြားေရးလုပ္ငန္းမ်ားအတြက္ က်ယ္ျပန္႔စြာ အသံုးခ်လာျခင္းဆုိတဲ့ ျမွားဟာလည္း အတက္ဖက္ကို ဆက္လက္ဦးတည္လ်က္ ရွိေနပါတယ္။

၂၀၁၆ ခုႏွစ္အတြင္းက ျပဳလုပ္ခဲ့တဲ့ စစ္တမ္းမ်ားအရ အေမရိကန္ႏိုင္ငံ လူဦးေရရဲ႕ ၅၆ ရာခိုင္ႏႈန္းဟာ အနည္းဆုံး လူမႈကြန္ယက္တစ္ခုကို ပံုမွန္သံုးစြဲေလ့ရွိေၾကာင္း သိရွိရပါတယ္။ ၂၀၁၀ စစ္တမ္းအရ ဒီပမာဏဟာ ၄၈ ရာခိုင္ႏႈန္းသာ ရွိခဲ့ပါတယ္။

ထုိနည္းတူ ၂၀၁၆ ခုႏွစ္အတြင္း ျမန္မာႏိုင္ငံ၏ တစ္လအတြင္း လူမႈကြန္ယက္ ပံုမွန္သံုးစြဲသူ ၁၄ သန္းေက်ာ္ရွိေနျပီး ယင္းပမာဏရဲ႕ ၄၉ ရာခိုင္ႏႈန္းဟာ Facebook ကို ေန႔စဥ္ သံုးစြဲလ်က္ ရွိေနပါတယ္။ ယင္းပမာဏဟာ ၂၀၁၅ ခုႏွစ္နဲ႔ ႏိႈင္းယွဥ္မယ္ဆိုရင္ ၈၄ ရာခိုင္းႏႈန္း (လူဦးေရ ၆ သန္း) ပိုမိုမ်ားျပားလာတာကို ေတြ႔ရမွာ ျဖစ္ပါတယ္။

ကုန္ပစၥည္းအမွတ္တံဆိပ္ Brand မ်ားနဲ႔ လူမႈကြန္ယက္စာမ်က္ႏွာမ်ား

ဒီေနရာမွာ ထူးျခားတာ တစ္ခ်က္ကေတာ့ လူမႈကြန္ယက္ သံုးစြဲသူမ်ားရဲ႕ ၃ ပံု ၂ ပံုခန္႔ဟာ ကုန္ပစၥည္းအမွတ္တံဆိပ္ (Brand) မ်ားရဲ႕ လူမႈကြန္ယက္ စာမ်က္ႏွာေတြကို Like (Follow) လုပ္ထားျခင္း မရွိပါဘူး။ အမ်ားစုကေတာ့ သတင္းဖတ္ရႈျခင္း၊ အႏုပညာရွင္မ်ား၊ အတတ္ပညာရွင္မ်ားရဲ႕ Post မ်ားကို ဖတ္ရႈျခင္း၊ ေဖ်ာ္ေျဖေရး (Entertainment) အတြက္ အသံုးျပဳျခင္းနဲ႔ မိတ္ေဆြသူငယ္ခ်င္း၊ မိသားစုဝင္မ်ားနဲ႔ ဆက္သြယ္ေျပာဆုိဖုိ႔ အသံုးျပဳလ်က္ ရွိေနၾကပါတယ္။

ဒါဟာ ဘာေၾကာင့္လုိ႔ ထင္ပါသလဲ။ အေျဖက ရွင္းရွင္းေလးပါ။ ကုန္ပစၥည္းအမွတ္တံဆိပ္ (Brand) မ်ားဟာ လူမႈကြန္ေတြကို မွန္မွန္ကန္ကန္ စနစ္တက် အသံုးျပဳတတ္ျခင္း မရွိေသးလုိ႔ပါပဲ။

ဒီေနရာမွာ သတင္းေကာင္းတစ္ခုကို ေျပာျပခ်င္ပါတယ္။ အဲဒါကေတာ့ သင့္ရဲ႕ ကုန္ပစၥည္း Brand အေနနဲ႔ လူမႈကြန္ယက္မ်ားေပၚမွာ သံုးစြဲသူမ်ားနဲ႔ ခ်ိတ္ဆက္ျပီးေတာ့ လုပ္ငန္းတုိးတက္ဖြံ႔ျဖိဳး ၾကီးထြားလာေစဖုိ႔ လုပ္ေဆာင္လုိ႔ရတဲ့ အေနအထားေတြ ရွိေနပါေသးတယ္။

ဒီေနရာမွာ အဓိကေသာ့ခ်က္ကေတာ့ ပံုမွန္ Marketing လုပ္ေဆာင္ခ်က္မ်ားကေန ဒီဂ်စ္တယ္ဖက္ပိုင္းကို တုိးခ်ဲ႕တယ္ဆုိတာထက္ Digital Marketing အေနန႔ဲ က႑တစ္ခုအျဖစ္ သီးသန္႔ေဆာင္ရြက္ဖို႔ ျဖစ္ပါတယ္။ ဒါမွလည္း လူမႈကြန္ယက္မ်ားမွတဆင့္ မိမိရဲ႕ Customer မ်ားကို ပိုမိုေကာင္းမြန္တဲ့ ဝန္ေဆာင္မႈ (Customer Service) ေပးႏိုင္မွာ ျဖစ္ပါတယ္။

ကုန္က်စရိတ္ မ်ားစြာသက္သာတဲ့ Social Customer Service

လူမႈကြန္ယက္ေပၚကေန Customer Service ေပးတယ္ဆုိတာ သာမန္နည္းလည္းမ်ားနဲ႔ ႏႈိင္းယွဥ္မယ္ဆုိရင္ အကုန္အက် ပိုျပီးသက္သာသလို လြယ္ကူလွ်င္ျမန္ျပီး ပိုမိုထိေရာက္မႈ ရွိပါတယ္။ စစ္တမ္းမ်ားအရ လူမႈကြန္ယက္မွ ဝန္ေဆာင္မႈေပးျခင္း (Social Customer Service) ဟာ သမားရိုးက် နည္းလမ္းမ်ားနဲ႔ ဝန္ေဆာင္မႈေပးျခင္းရဲ႕ ကုန္က်စရိတ္ရဲ႕ ၆ ပံု ၁ ပံုသာ ရွိတယ္လုိ႔ သိရပါတယ္။

ဒါေၾကာင့္မို႔လုိ႔ သင့္အေနနဲ႔ Customer မ်ားကို လူမႈကြန္ယက္ေပၚမွာ ေႏြးေထြးတဲ့ဝန္ေဆာင္မႈ ေပးအပ္ဖုိ႔အတြက္ Social Customer Service ဖက္ကို ယံုၾကည္မႈရွိရွိနဲ႔ ေျပာင္းလဲဖုိ႔ အေၾကာင္းျပခ်က္ကို ရွာေနတယ္ဆုိရင္ေတာ့ ရွည္ရွည္ေဝးေဝး စဥ္းစားမေနပဲ ခ်က္ျခင္းလက္ငင္းရရွိမယ့္ ေငြကုန္ေၾကးက် သက္သာတယ္ဆုိတဲ့ အခ်က္ကိုသာ သတိရလိုက္ပါေတာ့လုိ႔ ေျပာခ်င္ပါတယ္။

Social Customer Service ျပဳလုပ္ျခင္းျဖင့္ ရရွိႏိုင္တဲ့ အက်ိဳးအျမတ္

အေသးစား စီးပြားေရးလုပ္ငန္းရွင္ ၄၆ ရာခိုင္ႏႈန္းဟာ မိမိရဲ႕ လုပ္ငန္းစီးပြားကေန အက်ိဳးအျမတ္မ်ား တုိးတက္ရရွိေရး ေဆာင္ရြက္ဖုိ႔ဟာ ယင္းတုိ႔အတြက္ အၾကီးမားဆုံးေသာ စိန္ေခၚမႈလုိ႔ သတ္မွတ္ထားၾကပါတယ္။

ဒါေၾကာင့္ လူမႈကြန္ယက္မ်ား အသံုးျပဳျပီး ဝန္ေဆာင္မႈေပးျခင္းဟာ အေသးစား စီးပြားေရးလုပ္ငန္းရွင္မ်ား အဓိကရင္ဆုိင္ရတဲ့ စိန္ေခၚမႈၾကီးျဖစ္တဲ့ အက်ိဳးအျမတ္ (Profit) တုိးပြားေရးကို တစ္ဖက္တစ္လမ္းက အေထာက္အကူ ျပဳေစမွာ ေသခ်ာေနပါတယ္။

Business2Community.com ရဲ႕ စစ္တမ္းအရ Customer အမ်ားစုဟာ လူမႈကြန္ယက္မ်ားမွတဆင့္ အခ်က္အလက္မ်ား ႏွီးေႏွာဖလွယ္ျခင္း၊ ဝန္ေဆာင္မႈေပးျခင္းနဲ႔ အကူအညီေပးျခင္းတုိ႔ ျပဳလုပ္ေနတဲ့ ကုန္ပစၥည္းအမွတ္တံဆိပ္ (Brand) ထံမွာ ၂၀ ရာခိုင္ႏႈန္းကေနာ ၄၀ ရာခိုင္ႏႈန္းအထိ ေငြေၾကးပိုမို သံုးစြဲေလ့ရွိေၾကာင္း သိရွိရပါတယ္။ ဒီတစ္ခ်က္နဲ႔တင္ Social Customer Service ကို စနစ္တက် ျပဳလုပ္ေပးျခင္းဟာ ခဲတစ္လုံးနဲ႔ ငွက္ႏွစ္ေကာင္ပစ္သလုိ နာမည္ေကာင္းလည္းရ အက်ိဳးအျမတ္လည္း ျဖစ္ထြန္းတဲ့ နည္းလမ္းဆုိတာ ေသခ်ာေနျပီ ျဖစ္ပါတယ္။

သင့္ရဲ႕ Brand ကို ျပိဳင္ဖက္မ်ားအလယ္မွာ ထင္ရွားေပၚလႊင္ေစျခင္း

လူမႈကြန္ယက္မ်ားကို Customer Service ေပးတဲ့ နည္းလမ္းတစ္ခုအေနနဲ႔ အသံုးခ်ရာမွာ ရရွိလာမယ့္ အက်ိဳးအျမတ္ ေနာက္တစ္ခုကေတာ့ သင့္ Brand ရဲ႕ သမားရိုးက် ေစ်းကြက္ခ်ဲ႕ထြင္မႈ Marketing လုပ္ေဆာင္မႈမ်ားကို ပိုမိုေကာင္းမြန္လာေစႏိုင္ျခင္းပဲ ျဖစ္ပါတယ္။

ေနာက္တစ္ခ်က္ကေတာ့ လူမႈကြန္ယက္ေပၚမွာ Customer မ်ားနဲ႔ ေျပာဆိုဆက္ဆံမႈ အမ်ားစုဟာ လူျမင္ကြင္းမွာ ျဖစ္ေနတယ္ဆုိတာကို မေမ့ပါနဲ႔။ Customer တစ္ေယာက္ကို အကူအညီေပးလိုက္တာကုိ ဘယ္သူမဆုိ ထင္ရွားစြာ ေတြ႔ျမင္ႏိုင္လုိ႔ ဒီအေျခအေနကို ပိုင္ႏိုင္စြာ အသံုးခ်တတ္မယ္ဆုိရင္ သင့္ Brand အတြက္ အက်ိဳးအျမတ္ေတြ အမ်ားၾကီး ရွိလာႏိုင္မွာ ေသခ်ာေနပါတယ္။

လူမႈကြန္ယက္ေပၚမွာ သင့္ရဲ႕ Customer တစ္ေယာက္ရဲ႕ ျပႆနာကို ေျဖရွင္းေပးလိုက္ျခင္းဟာ ယင္းပုဂိၢဳလ္တစ္ဦးတည္း ေက်နပ္မႈ ရရွိေစႏိုင္တာ မဟုတ္ပါဘူး။ မိမိရဲ႕ လုပ္ေဆာင္ခ်က္နဲ႔ ၾကိဳးစားအားထုတ္မႈကို အားလုံးက ထင္ရွားစြာ ေတြ႔ျမင္ႏိုင္လုိ႔ ဤေကာင္းသတင္းဂုဏ္ဟာ ပန္းသတင္း ေလညွင္းေဆာင္သလုိ လွ်င္ျမန္စြာ ျပန္ႏံ႔ွသြားဖို႔ ရွိေနပါတယ္။ ဒါဟာ ေငြေၾကးပမာဏ တစ္ခုနဲ႔ တန္ဖုိးျဖတ္လုိ႔ မရတဲ့ အက်ိဳးထူး အက်ိဳးျမတ္ တစ္ခုပဲ ျဖစ္ပါတယ္။ ထာဝရတည္ျမဲႏိုင္တာက ေကာင္းသတင္းဂုဏ္ျဖစ္တယ္ဆုိတာ မေမ့ပါနဲ႔။

နိဂံုး

အစပိုင္းမွာ ေျပာခဲ့သလုိ လူမႈကြန္ယက္မ်ားဟာ လူအမ်ားအတြက္ အဓိကအက်ဆုံး ဆက္သြယ္ေရးနည္းလမ္းတစ္ခု ျဖစ္လာခဲ့သလုိ ကုန္ပစၥည္းအမွတ္တံဆိပ္ Brand မ်ားအတြက္ေတာ့ အျပန္အလွန္ အက်ိဳးသက္ေရာက္မႈရွိတဲ့ နည္းလမ္းတစ္ခုပဲ ျဖစ္ပါတယ္။

မိမိရဲ႕ Customer မ်ား သိရွိေစႏိုင္ဖုိ႔ လူမႈကြန္ယက္ေပၚကေန ကုန္ပစၥည္း (Product) ဒါမွမဟုတ္ ဝန္ေဆာင္မႈလုပ္ငန္း (Service) မ်ားအေၾကာင္း ေၾကညာေပးျခင္းဟာ ျမန္ဆန္လြယ္တာ မွန္ေပမယ့္ သင့္ရဲ႕ Customer မ်ားရဲ႕ လိုအပ္ခ်က္နဲ႔ စိတ္ဝင္စားမႈ Level ဟာ ဒီထက္ပိုတယ္ဆုိတာကို သိရွိနားလည္ျပီး အသင့္ျပင္ထားဖုိ႔ေတာ့ လုိပါလိမ့္မယ္။

လူမႈကြန္ယက္ေပၚမွာ Customer Service ေပးျခင္းကို အားသြန္ခြန္စိုက္ ျပဳလုပ္ျခင္းျဖင့္ Customer မ်ားရဲ႕ လိုအပ္ခ်က္မ်ားနဲ႔ ျပႆနာမ်ားကို လြယ္ကူလွ်င္ျမန္စြာ ေျဖရွင္ေပးႏိုင္သလုိ လူအမ်ားရဲ႕ ျမင္ကြင္းမွာ သင့္ရဲ႕ Brand ကို အမွတ္ေကာင္းေတြ ရရွိေစမွာ ျဖစ္ပါတယ္။

ဥပမာအားျဖင့္ Brand တစ္ခုအေနနဲ႔ Facebook မွတဆင့္ Customer Service လုပ္တဲ့အခါမွာ မိမိထံ ေရာက္ရွိလာတဲ့ Customer မ်ားရဲ႕ Message မ်ားကို ျပည့္စံုလွ်င္ျမန္စြာ ျပန္လည္ေျဖၾကားေပးျခင္းျဖင့္ မိမိ Brand ရဲ႕ Customer အေပၚ ေပးအပ္တဲ့ ဝန္ေဆာင္မႈ အဆင့္အတန္းကို ထင္ရွားေပၚလြင္ေစမွာ ျဖစ္ပါတယ္။

၄၂ ရာခိုင္ႏႈန္းေသာ Customer မ်ားဟာ မိမိတုိ႔ရဲ႕ Message မ်ားကို ၁ နာရီအတြင္ ျပန္လည္ေျဖၾကားေပးဖုိ႔ လုိလားတယ္လုိ႔ သိရွိရပါတယ္။

ကဲ… ဒီေလာက္ဆုိရင္ သင့္အေနနဲ႔ Social Customer Service ျပဳလုပ္ျခင္းျဖင့္ ရရွိႏိုင္မယ့္ အက်ိဳးအျမတ္မ်ားကို သိရွိေလာက္ျပီ ျဖစ္သလုိ Customer မ်ားဖက္က လိုလိုလားလား ေတာင္းဆုိေနျပီ ျဖစ္တာေၾကာင့္ သင့္ရဲ႕ ကုန္ပစၥည္း အမွတ္တံဆိပ္ (Brand) ကို လူမႈကြန္ယက္မ်ားေပၚမွာ အျမန္ဆုံး လႊင့္တင္ျပီးေတာ့ စနစ္တက် ကိုယ္တြယ္ေဆာင္ရြက္သြားဖုိ႔ လိုအပ္ေနျပီ ျဖစ္ပါတယ္။

အကယ္၍မ်ား သင့္ရဲ႕ Brand အတြက္ Social Media Marketing ျပဳလုပ္ဖုိ႔နဲ႔ Social Customer Service ေပးအပ္ဖုိ႔ Professional အကူအညီ လုိအပ္တယ္ဆုိရင္ေတာ့ Hyve Media & Communications သို႔ အျမန္ဆုံး ဆက္သြယ္လိုက္ပါ။

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Hyve Media & Communications | Truly Global, Proudly Myanmar
www.hyvemyanmar.com
info@hyvemyanmar.com

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Facebook အေနနဲ႔ လာမည့္ ႏွစ္အနည္းငယ္အတြင္းမွာ ယင္းတုိ႔ရဲ႕ လူမႈကြန္ယက္ၾကီးေပၚက Content အမ်ားစုဟာ ဗီဒီယုိေတြ ျဖစ္လာလိမ့္မယ္လုိ႔ ၾကိဳတင္တြက္ဆ ထားတာနဲ႔အညီ လုပ္ငန္းသံုးဆိုင္ရာ Pages မ်ားကိုလည္း Video Content အတြက္ အဆင္သင့္ ျပင္ေနျပီ ျဖစ္ပါတယ္။

ျပီးခဲ့တဲ့ ရက္ပိုင္းအတြင္းကစျပီး အခ်ိဳ႕ေသာ Pages မ်ားေပၚမွာ Page Cover Video ေတြကို စတင္စမ္းသပ္ေနတာကို ေတြ႔ရွိခဲ့ရပါတယ္။ အားလုံးသိတဲ့အတိုင္း လက္ရွိအခ်ိန္မွာ Pages မ်ားရဲ႕ Page Cover မ်ားကုိ Image (ဓာတ္ပံု) အေနနဲ႔သာ ထည့္သြင္းႏိုင္ျပီး ဒါအေနအထားဟာ မၾကာမီ လပိုင္းအတြင္းမွာ ေျပာင္းလဲသြားဖုိ႔ အလားအလာ ရွိေနပါတယ္။

Facebook က စမ္းသပ္ေနတဲ့ Page Cover Video ပံုမွာ ျဖင္ေတြ႔ရတဲ့အတိုင္း Looping ျဖစ္ေနတဲ့ GIF ပံုစံ ဗီဒီယို တစ္ခုပဲျဖစ္ပါတယ္။

Facebook အေနနဲ႔ ျပီးခဲ့တဲ့ ၂၀၁၆ ခုႏွစ္မွာ Personal စာမ်က္ႏွာမ်ားအတြက္ Profile Photo ေနရာမွာ Video ထည့္သြင္းႏိုင္တဲ့ လုပ္ေဆာင္ခ်က္ကို ဖန္တီးေပးခဲ့ပါတယ္။ ယခု စမ္းသပ္ေနတဲ့ လုပ္ငန္းသံုး Pages မ်ားအတြက္ Page Cover Video လုပ္ေဆာင္ခ်က္က ဘယ္အခ်ိန္မွာ စတင္သုံးစြဲႏိုင္မည္ကိုေတာ့ မသိရေသးပါဘူး။

ေသခ်ာတာတစ္ခုကေတာ့ ဒီလုပ္ေဆာင္ခ်က္ဟာ လူၾကိဳက္မ်ား ေအာင္ျမင္ဖုိ႔ အလားအလာ ရွိေနျပီး Marketing သမားမ်ားအတြက္လည္း လက္နက္ေကာင္းတစ္ခု ျဖစ္လာႏိုင္ဖြယ္ ရွိေနပါတယ္။

Hyve Media & Communications | Truly Global, Proudly Myanmar

www.hyvemyanmar.com
info@hyvemyanmar.com

How to build a knock-out brand

By Sir. Richard Branson

There are so many important decisions to make when starting out in business – where to base your company, whom to hire, and very importantly how to brand your product or service. Wanting to give entrepreneurs a leg up, not just in financing, but also to help make these decisions easier, we launched Virgin StartUp in England and Scotland in 2013.

Believing that every successful business leader should give back, and that business doesn’t have to be a game where some win and others lose, I like to drop in on our mentoring sessions from time to time. Which is exactly what I did, when Virgin StartUp recently ran a masterclass about how to build a knock-out brand. Watch the video below to see what happened when I made a surprise visit to talk with some of our promising entrepreneurs. 

 

Coming up with a good name is the first curial step in creating a knock-out brand. In my experience, there are four important things to consider when deciding on a name. One: Know your audience – there’s no point in naming your business something that doesn’t appeal to the type of people you want to attract. Two: Keep it simple – Virgin wasn’t self-explanatory, but it was strikingly simple, so much so that the word has become synonymous with the brand. Three: Make sure it has legs – if you hope to grow your business into other industries then it’s important to come up with a name that can be used far and wide. Four: Have fun – by naming our brand Virgin we challenged the status quo and had a hell of a lot of fun doing it… and wow, did it serve us well for generating publicity!

The ability to create a stir is what sets highly successful brands apart from the rest. To get your brand out there, you need to present your business differently than your competition does. My mentor – Sir Freddie Laker, the owner of Laker Airways – gave me this advice in Virgin’s early days, and it eventually defined our marketing strategy, helping to make Virgin internationally famous. When we launched Virgin Atlantic, we were entering an industry rife with big players. “Make sure you appear on the front page and not the back pages,” Sir Freddie told me. “You are going to have to get out there and sell yourself. Make a fool of yourself — whatever it takes. Otherwise you won’t survive.” We’ve been doing incredibly outlandish things over the years and gone places other companies would never dream to venture. And it’s served us well; writing our unique but encompassing story, which people feel part of. 

As well as storytelling, another great way to create a brand that resonates is to make sure your business truly makes a difference, and benefits others. Being purpose driven will align your brand better with your customers, and give you a competitive edge that knocks out the competition.

In a nutshell, my three fundamental tips for creating a knockout brand are to: focus on you business name, tell great stories that help people associate to your brand values, and make purpose part of your plan from the very beginning. 

For more wonderful tips on branding and how to get your business off the ground, get your ticket to the next Virgin StartUp Masterclass here.

A Lack of Online Reviews Could Kill Your Business

Written by Rieva Lesonsky,  AllBusiness.com

Here’s how to encourage customers to write them.

If you don’t own a restaurant, do you need to worry about online reviews? You might believe that online reviews don’t really matter to your customers. You may think they’re not worth the time and trouble it takes to manage them. Or you may worry that one bad review will destroy your business.

Think again: Here are 5 good reasons why every small business owner should welcome—and actively encourage—online reviews.

1. The majority of consumers read online reviews.

In a survey by Ask Your Target Market, 50 percent of respondents say that before making a purchase, they check online reviews “always” or “most of the time.” Another 25 percent do so about half the time. Just 16 percent rarely check online reviews, and only 10 percent never do.

2. Online reviews affect purchasing behavior.

About three-fourths of consumers in the survey say online reviews are important to them. The importance of reviews, and how frequently consumers rely on them, varies depending on what you sell. For example, if you sell technology products, you should know that 70 percent of consumers regularly check reviews before making a tech or gadget purchase. Forty-six percent regularly read reviews for home items; 40 percent read reviews for restaurants, hotels or travel-related businesses; 35 percent read reviews before purchasing clothing or accessories; and 23 percent read reviews for local retail stores.

3. Consumers use a variety of online review sites.

The most popular site for consumers looking for online reviews is Amazon AMZN 2.02% . Even if you don’t sell products on Amazon, you should be aware that products you sell may be reviewed there. Also popular: Google GOOGL 1.47% , Yelp and even Facebook FB 0.83% . In addition, customers may be reading reviews on local sites specific to your region or on sites related to your industry. In other words, getting reviewed on as many sites as you can will help your business.

4. Even though the majority of consumers read reviews, most don’t write them.

Here’s the thing about online reviews: A small percentage of consumers are making an outsized impact on the rest. Just 6 percent of respondents in the survey say they always write online reviews after making a purchase. Fifteen percent leave reviews most of the time, and 24 percent do so about half the time. However, 35 percent rarely leave reviews, and 20 percent never do at all.

If you’re not encouraging your customers to write reviews of your business online, you’re missing out on a great way to gain perspective customers’ trust and get them to try your business. What’s worse, the few customers who do write reviews are having a disproportionate effect on what everyone else thinks of your business. Think about it: If hardly anyone writes reviews, one bad review has a much bigger effect than it otherwise would.

Here are some ways to encourage customers to write online reviews:

  • Add links prominently on your website where customers can review you on sites such as Yelp.
  • Use signage in your location, such as Yelp decals, to let customers know which review sites you’re featured on and where they can find you.
  • Include language on receipts, restaurant checks or invoices saying something like, “Find us on Yelp.”
  • Of course, be sure to regularly read your online reviews and respond promptly to any that are critical.

 

5. Negative reviews are few and far between.

Still worried about what customers might say about you? Don’t be: Nearly half (46 percent) of customers in the survey say their reviews are usually either positive or very positive. Just 3 percent say they frequently leave negative or very negative reviews.

Chief Digital Officer: The OnTrend Job Title, How do you get There ?

    

 

 

Written by

Andrew Peters | Digital Marketing & Technology

In 2015, a PWC study reported that only 6% of the top 1500 companies had appointed a CDO. However, the study also noted that since 2011 the amount of CDO’s appointed, has been growing extremely rapidly, with the number of CDO’s employed by large corporates expected to double in 2016. 

Gartner has reported that the power of data, in driving effective business decisions, is driving the creation of integrated digital strategies, across the whole business. Their prediction is that 90% of large organisations will have hired a CDO by 2019. So globally the search is on for Digital Leaders.

This role reflects the heart and soul of a much bigger transformation that is occurring across society. There has been an explosion in mindfulness, health awareness and flexible working building for a while. Many people are seeking greater authenticity and transparency from companies and government.

By building the Digital IQ into the DNA of a business, Digital leaders can reflect this long term sustainable change, by developing products and jobs with passion and purpose, that actually help to shape lives for the better! 

After 17 years in the interviews chair, one thing has become evident in the recruitment of digital expertise : new job titles are emerging at an ever faster rate, that we have no previous history of. For Example, Westpac has recently recruited a Senior Manager of Digital Futures.

The CDO is not coming from a linear and clearly defined career path, they can be a specialist in a number of key areas or the they can be a “ jack of all trades and master of none “ and just sometimes, only Masters of the Universe need apply, as the role is loosely defined as a mix of the Chief Innovation Officer, Chief Customer Officer, Chief Information officer, Chief Marketing Officer, Chief Data Officer and Chief Technology Officer, who has the charismatic presence of the CEO !

We never said it was an easy gig, but anything worthwhile requires effort and refinement!

There is a real opportunity for CDO’s to drive the soul and purpose of a business, increase customer and employee engagement, build authentic and transparent processes and harness technology to automate or enhance the lives of all who interact with the company. It is a fantastic job to be involved in or working towards and from what I’m seeing in the Ozzie market place, the future is bright for Digital Leaders.

The CDO job, is increasingly in high demand, job seekers love the allure of innovation and disruption in the growing tech space. Companies know they need to adapt or die, as for the first time the consumer are driving and experiencing new technology before the corporation. 

Many however are unsure of how to get there, what skills are needed, and what their career path needs to look like, to get them there. 

 

What does a CDO do and what core skills do they need? 

There is no consistency across companies for what a CDO actually does and this makes it imperative, to define what business problems the CDO is expected to solve. A Digital savvy business embraces digital leadership as a powerful enabler, integrating into both physical and digital customer experiences and not as a stand-alone function buried in IT or Marketing. 

The CDO can be a highly influential role, with a huge opportunity to impact the success of a business. It is often a dynamic and fluid position, operating within, constantly changing and competitive environments, where the ability to influence, non- digital savvy stakeholders is a key skill. Genuine enthusiasm and passion for the possibilities and limitations of technology is a must. The CDO needs to have their “ head in the stars but feet on the ground “ and their heart centred on the customer. 

Often working across multiple areas of a business the successful CDO is a highly balanced individual, able to fuse creative, innovation and the drive to try new things with the commercial awareness to monetise and bring to life, digital assets that a customer engages with. 

The role is probably the least defined in the job market and many companies are still evolving what digital leadership looks like. However, there are some core skills that are regularly sought by the market in Asia Pac. 

  • A core ability to adapt and change and work in a fluid, unpredictable environment where there is no previous blueprint, but still aware of the limitations of structure
  • An ability to test, refine, measure new initiatives, maintaining an agile approach to process and product improvement
  • An understanding of digital marketing, marketing automation, Tech innovation and trends, relevant to their industry
  • An ability to derive meaningful insights from data 
  • A strategic thinker who drives harmony & collaboration with the CIO and CMO, but who drives change & disruption in process and customer engagement
  • Strong project management, change and transformation skills that cover change to process and as well as customer & employee behaviour
  • A clear and courageous thinker who can generate enthusiasm for the digital enterprise and bring multiple stakeholders along on the digital journey

However, a significant challenge with the position, is often a lack of authority to make the decisions necessary, to deliver on the high expectations of the role. Does the company know the context in which they want digital transformation to occur ? Do they want a digital disruptor or a digital tweaker, get that clear at the recruitment stage and it will be an enjoyable journey for all. 

 

Where are the Chief Digital Officer jobs?

CDO’s have emerged mostly in B2C, but B2B is starting to wake up to this role and it’s potential. A quick search of LinkedIn shows that Australia has been an early adopter of the position in Asia and continues to eagerly recruit CDO talent. 

The top seven industries where CDO’s are currently employed in Australia: 

The spread of where CDO’s are employed across the Asia Pac region is listed:

 

What is the career path to get there? 

Deloitte’s report The Rise of the Chief Digital Officer: Key considerations for driving digital growth from the C-suiteviews CDO’s as fitting into one of three categories; Ex-agency, Digital Transformation Specialists, or Technologists. 

 Most CDO’s have found their way to their current role through a technology or marketing background, however most still come from the sales and marketing function, predominately because they talk the language of the customer and are closer to the customer experience. 

Technology leaders who have embraced the cloud and developed their people leadership and commercial management skills can position themselves as strong contenders for digital leadership positions and need to do so. The CIO is at risk of losing budget and scope to the the CMO or CDO who are increasingly driving strategic decisions across technology investment. 

Aspiring CDO’s have the advantage that the job and it’s responsibilities are constantly evolving and those from program management, product, strategy and consulting backgrounds, have the option to compete with the more traditional technology and marketing profiles. 

The role is multifaceted and can have a very different focus, depending on industry and where the company is on its digital journey, so the field is wide open for progressive and adaptable candidates to develop their digital value proposition and pursue. The most integrated job title in the Boardroom. 

Want to know more about CDO roles and how to get there? Reach out to discuss your career path!

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Three Ways To Walk The Line Between Engagement & Annoyance On Social Media

 

Post written by

Andrew Caravella
VP of Marketing at Sprout Social

Creating and distributing social media content for your brand is like walking a tightrope. If you’re too quiet, no one will care about or remember you. If you talk too much or come across as promotional, people are quick to click “unfollow.” So how do you give your community what it wants and successfully build a content strategy around that?

To complicate matters further, the qualities that initially draw consumers to your profiles might be the same qualities that deter them once they’re part of your community. A recent study we conducted found that, while many people come to your brand’s social profile looking for deals and promotions (58%) or incentives (42%), they may not keep them engaged. In fact, too many promotional messages not only annoy 60% of followers, they also cause 46% of people to unfollow a brand.

Suddenly, the tightrope feels a lot skinnier.

Engage In Proper Proportions

Everyone has heard of the 80/20 rule and it generally applies in this situation: Aim to engage your audience 80% of the time and promote your brand the other 20%. While the analogy shouldn’t oversimplify a targeted and multifaceted content strategy, it’s a good benchmark to follow. As you construct your content calendar (you can read more about how to build one here), establish a checks and balances system and extend visibility so that your entire team can collaborate.

Take regular inventory of your content, monthly if not weekly, and ensure that there is a healthy mix of topics, sources and multimedia. If more than 20% link back to your website with CTAs centered around sales or direct response, you may be getting too promotional. A vast majority of your social content shouldn’t just be straight links to your site; instead, it should be comprised of helpful third-party links and stories, user-generated content, personality-driving content, quizzes and questions, videos, educational content and much more.

Other than the 80/20 rule, trust your instincts. You likely use social in your personal life. Before you post content on your company page, ask yourself: “Would this annoy me?” Your community will likely feel the same way, and they won’t hesitate to take action against your content and brand if you strike the wrong chord. Social is a communication channel — a place to learn, engage and interact with diversified content, so map your content to match.

Take The Time To Actually Listen

A recent piece by Vox’s Ezra Klein on the leadership style of Hillary Clinton analyzed not her policies or political woes but her personal style and how it differentiates her from other political figures. He summed up years of research, data and interviews in two words: She listens.  

Regardless of your personal views or political party patronage, Klein’s conclusion can and should be carried over when it comes to social communications. I often see brands big and small push promotions and self-serving content in disproportionate amounts when what they should actually be doing is listening.

Your communities organically tell you what they want by hitting the “like” or “share” buttons and engaging directly with your posts. On a micro level, monitor these individual conversations and respond to those that need it in a timely manner. Our survey found that one in four people were annoyed when brands didn’t respond to them, so by reading and responding to these messages you will not only answer questions and get to know your community, you’ll earn their respect.

On a macro level, use social listening to drive strategy and determine what you should be creating, the cadence of your content and who you should be targeting. By analyzing that data in aggregate, you’ll identify trends in your content and can pivot your strategy accordingly, thus better appealing to your community and avoiding potential annoyance.

Listen and utilize social monitoring to learn about your customers, inform your overall strategy and stay on balance with what resonates.

Words Matter, So Make Them Count

In the quest to be cool, brands sometimes adopt a tone and voice that just isn’t effective. There is a legitimate cost to not only over-promoting, but to overriding the real you. We found that 71% of people unfollowed a brand because they were embarrassed by a company’s content and 38% are irritated by slang. So while the newest slang may creep into popular lexicon, it doesn’t mean you should litter your social profiles with it.

By thinking of social not just as a marketing tactic, but as a communication channel, you won’t depart from your brand’s voice. In fact, social will become a human extension. People come to social communities as their authentic selves, and their expectation is that you and your brand should too. Get to know the language and tools that can make social communication more effective (like gifs, link shorteners and emojis) and employ the right people and resources to write copy and carry on conversations that are authentic, meaningful and to the point.

Social as a discipline continues to evolve. As marketers and social professionals, we owe it to ourselves, our teams and our communities to navigate it properly. Engage in appropriate conversations, listen to your communities and make the most of each conversation to avoid alienating the customer. A balanced approach will ensure you remain engaging and always stick the landing.

The World's 24 Best Commercials of 2015-2016

See the Grand Prix and gold winners from Cannes' two Film contests

By: Tim Nudd ADWEEK

The 2016 Cannes Lions festival has come and gone, but we'll be doing some roundups this week of the big winners and some interesting work from the festival that we hadn't seen before. First up, all the big Film winners.

Below, check out the two Grand Prix winners from Film and Film Craft, as well as every spot that won gold in those categories. 

Click Here to See the List and Videos

6 Stages of Digital Transformation

 
Definition: Digital Transformation
The realignment of, or new investment in technology, business models, and processes to drive new value for customers and employees to effectively compete in an ever-changing digital economy. — Brian Solis, Altimeter Group

The six stage of digital business transformation include:

1. Business as Usual: Organizations operate with a familiar legacy perspective of customers, processes, metrics, business models, and technology, believing that it remains the solution to digital relevance.

2. Present and Active: Pockets of experimentation are driving digital literacy and creativity, albeit disparately, throughout the organization while aiming to improve and amplify specific touchpoints and processes.

3. Formalized: Experimentation becomes intentional while executing at more promising and capable levels. Initiatives become bolder, and, as a result, change agents seek executive support for new resources and technology.

4. Strategic: Individual groups recognize the strength in collaboration as their research, work, and shared insights contribute to new strategic roadmaps that plan for digital transformation ownership, efforts, and investments.

5. Converged: A dedicated digital transformation team forms to guide strategy and operations based on business and customer- centric goals. The new infrastructure of the organization takes shape as roles, expertise, models, processes, and systems to support transformation are solidified.

6. Innovative and Adaptive: Digital transformation becomes a way of business as executives and strategists recognize that change is constant. A new ecosystem is established to identify and act upon technology and market trends in pilot and, eventually, at scale.